Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.
The true power of social media comes from the ability to create a community around your company and create digital conversations with your customers and clients. Whether it's using a blog to showcase your company culture, or using Twitter for fast, personal customer service, Fishbone Productions has the proven track record that will harness that power for you.
What we offer...
Your company started a blog. That’s great! But how are you driving traffic and how are you turning readers into sales or leads?
Your company is on Twitter. Way to go! But are you building a meaningful following of evangelists that will promote your company? How are you engaging an audience on Twitter and starting a conversation with them?
Fishbone Productions answers all of these questions with our time-tested solutions. Our services have proven to produce results and drive traffic, sales, and revenue for our clients:
Optimized Blog Development and Design
A blog is the best way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with the company, offer feedback, and learn more about the company culture.
We will design and develop your blog and optimize it for search engines and for social media. We know the exact Viral DNA necessary for a popular blog and understand how to optimize usability and readability.
Optimized Twitter Campaign
Twitter is an essential tool for a company to engage its audience and to build a conversation with the people that matter. Twitter is not a place to blast advertisements; instead, the benefits of using Twitter are to create a community and following around the company brand.
Fishbone Productions will not only create the Twitter profile and design the background, but we will teach the Client how to use Twitter internally for a dynamic company culture, at events to interact with participants and the community, and to target relevant users that will buy the Client products or services.
Explosive and Sustainable Traffic Generation
When used effectively, Social Bookmarking sites and Social Networks are great tools to use to spread a message and articles. The first step is to write a high-quality post; the next step is to use Stumble, Digg, and Facebook to spread the message. Fishbone Productions will develop and execute on a strategy to produce high-quality, entertaining content that social media users love and value.
Robust Brand Monitoring
Social tools now provide companies with a great way to monitor their brand, and most importantly, to respond to anyone who is talking about them. Fishbone productions will develop systems, tools, and processes so that a company is able to quickly find relevant users on Twitter and monitor the space for mentions of the company.
Remember, the conversation is already happening online. We will make it possible for you to join the conversation in the most effective way possible that allows you to talk to your audience and build a powerfully relevant following.
Analytics and Metrics
No campaign is complete without the proper analytics and metrics to measure the success of every facet of the campaign. Here is just a sample of the questions that our analytic tools answer:
How many leads or sales is your blog producing?
How many evangelists and fans have Twitter and Facbeook created?
Who are your evangelists and fans and how can you reward them?
How much traffic have bloggers and Twitter users produced for your site?
What is the conversion rate for each of your social tools?
By analyzing these metrics, we are able to adjust and revise the campaign to maximize ROI.