Search Engines are the go to guys for Internet advertising and marketing since the majority of visitors visit them first. Ads can be targeted globally or locally and focus your product and services with results that can be easily analyzed. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (SEO) and a Short Term Strategy (SEM).
Search Engine marketing (SEM) does not have a maturity period like SEO butt it yields you instant results that are easily traceable. The complete marketing mechanism is dependent upon a customer's interaction with the advertisement on search engines. Cost is based on the number of visitors that click through on the ads and who you want to market with.
Fishbone Productions helps you create the most effective and budget conscious Pay Per Click (PPC) campaign in order to get the maximum mileage out of your buck. The core of a great PPC strategy is the selection of right keywords which would target the right customers and which are not priced high also.
PPC is a time tested mechanism for generating targeted leads – which translates to a greater conversion rate – taking your company to a higher stage of growth..
What we offer...
Fishbone Productions specializes in PPC campaigns for major search engines like Google, Yahoo and MSN.
The core of our PPC process is an exhaustive Keyword research process – a process that yields targeted keywords aligned to your product and service at competitive prices.
Conceptualizing Ads that are suitable for a particular location – This needs an understanding of the culture and values of that location. So if you are running a global campaign, it makes marketing sense to have different ads for different locations.
We help you in optimizing your Landing Page with respect to the keywords being targeted generating "call to action" buttons that increase conversion rates.
We design your ads in a way so that it maximizes your CTR (Click Through Rate).
Quality score is one of the most important factors for a higher CTR – We help in maximizing your Quality score so that the CTR is also maximized.
Management of all the bids under one umbrella – by qualified Adwords professionals of Fishbone Productions.
End-to-End PPC campaign management so that the client can focus on other areas of business growth.
We perform frequent ROI analysis for our clients so that they are able to spend their dollars in the most profitable manner.
As you can measure every aspect of customer behavior while they are clicking your AD or when they have landed on your sales page, it is easier to perform a market analysis and take the next best fact based decision. Today's market conditions are extremely challenging where every minute demands complete alertness and a proactive management – This is only possible when you have up-to-the-last-minute data about your marketing expense and the incoming revenue. A standard PPC campaign will ensure that all your money is being used wisely.