 | The purpose of a business oriented website is to act as a gateway for potential business opportunities. Fishbone Productions has established itself as a website design company that offers creative sites that are priced very competitively. Our technical team is comprised of seasoned design professionals who transform your ideas into a dynamic online public relations portal. Our solutions are market-centric and designed to serve the objectives of your business. Since the business environment is highly fluctuating, our websites architecture is flexible enough to handle any scale up needs or to incorporate any new features |
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Web Development
E-Commerce or Electronic Commerce (EC) is the process of conducting business transactions in a virtual economic environment – through the internet. Every business needs a dynamic store at a right location and in the eCommerce environment; the requirement for a successful business is a dynamic website which is capable of handling all business transaction.
Fishbone Productions will transform your business vision into an online reality.
A CMS (Content Management System) can be perceived as a hybrid technology of website maintenance and document management system – The delivery, addition, modification or deletion of new or updated content can be achieved simultaneously from different points.
Content Management puts YOU in control of your website!
Our content management system makes it easy for non-technical users to add and update content on their website. Editing web pages is as easy as using Microsoft® Word.
Every website and business is different and you want to stand out from the crowd. You need tight collaboration between yourself and the design team to create a custom solution that can scale up in the future.
Fishbone Productions can create your website as a powerful marketing tool which complements the traditional marketing while building a long term relationship with your customers.
Your website should..
- Deliver a targeted and effective message about your company, products and services
- Provide user friendly navigation so that your target audience can find the information that they need without scratching their heads.
- have the capability of user interaction so that they feel empowered to become a part of the business process.
Social networking between the customers, business owners and service providers has become the backbone of Internet economy. The utilization of Social network has become indispensable for the Business owners.
Millions of potential customers are surfing the web every second. How do you get your site noticed?
That can happen with the right social network. Fishbone Productions can partner with you to create a social network that catalyzes your business and makes your customers the brand ambassadors. Our talented designers convert your ideas into executable applications.
Internet Marketing
The marketing strategy has taken a completely new meaning with the evolution of Internet commerce and with search engines dictating the flow of web traffic. Internet marketing strategy is one of the most important factors in the strategic planning of a corporation.
Fishbone Productions Internet marketing team is well versed in the language and nuances of Search Engine marketing and advertising tactics – We are a specialized service provider offering results based search marketing solutions by -
Creating a visibility and online reputation for your businessDirecting targeted click-thru traffic to your siteIdentify and categorize potential customers and partnersUnderstand the customer psychology and consumption pattern
Search Engine Optimization (SEO) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website.
A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.
In the realm of search engines, there is a very thin line between a good ranking and a spam. The last quarter has seen the search engines adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with SEO nuances.
Search Engines are the go to guys for Internet advertising and marketing since the majority of visitors visit them first. Ads can be targeted globally or locally and focus your product and services with results that can be easily analyzed. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (SEO) and a Short Term Strategy (SEM).
Search Engine marketing (SEM) does not have a maturity period like SEO butt it yields you instant results that are easily traceable. The complete marketing mechanism is dependent upon a customer's interaction with the advertisement on search engines. Cost is based on the number of visitors that click through on the ads and who you want to market with.
Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.
The true power of social media comes from the ability to create a community around your company and create digital conversations with your customers and clients. Whether it's using a blog to showcase your company culture, or using Twitter for fast, personal customer service, Fishbone Productions has the proven track record that will harness that power for you.
Link Building campaign refers to all the activities performed to get 'vote of approval' from other sites in the web. This vote of approval is reflected by the presence of incoming links to a site.
Its a thumb rule of Search Engine ranking process that – more the number of incoming links, the higher the popularity of a website – which in turn means a better visibility and ranking.
Any Search Engine expert will tell you the importance of a good link building campaign, but they will also vouch that it is the trickiest piece of a SEO process.
The quality of links is also very important and the quality is indicated by the PR (Page rank) of a page. The higher the Page rank for an inbound link page, the higher the 'vote of approval' for your site.